Helen Wu -ABG_Helen_v1c-compressed

Photo: Courtesy of Helen Wu

She's the Boss

How 天美传媒app Alum Helen Wu turned her popular podcast from a hobby into a career.

Helen Wu 鈥�10 started the Asian Boss Girl podcast in 2017 as a way to keep in touch with her friends Janet Wang and Melody Cheng, often over a bottle of wine. But the honest conversations among the cohosts struck a chord with listeners who were struggling with the same anxieties. Today, six seasons later, an average of 50,000 people tune into each hour-long ABG episode. In March, Wu quit her job as a finance manager at Ernst & Young to focus on the show full time. We asked her how听to parlay a passion project into a career.听

禄 CHALLENGE CONVENTIONS

ABG normalizes discussions around sex, imposter syndrome, health, and ambition. 鈥淚n Asian culture there鈥檚 such a stigma to talking about these topics,鈥� Wu said. 鈥淵ou鈥檙e expected to go through life and pretend that everything is fine. But the more we talk, the more I realize we鈥檙e all going through the same thing.鈥�

禄 FACE YOUR FEARS

When Wu first sat in front of her microphone, she was terrified. But she put her anxieties aside to have honest conversations and address Asian American stereotypes head-on. 鈥淚 had to push myself to be more vulnerable, but it was worth it,鈥� she said.

禄 KNOW THYSELF

鈥淔or a long period of my life, I just did what I needed to do and missed out on things that bring me pure joy,鈥� Wu said. 鈥淔ocus on these things consistently and who knows: they could become a full-blown business.鈥�

禄 USE YOUR VOICE

The podcast鈥檚 success speaks to the lack of authentic Asian perspectives in the media鈥攁nd in books, television shows, and movies. 鈥淧eople are relying on us to become a voice for this group that has not really had a voice before,鈥� Wu said.

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