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Concentration in Business Analytics

Business Analytics is the emergent capability for organizations in the twenty-first century. All organizations, regardless of industry, size, or operating environment, generate and manage large volumes of data and information that, used well, inform the decision-making and competitive capabilities of the enterprise. The emerging area of analytics is focused on using business data to examine what already happened, to determine or predict what will happen, and to explore or model what should happen. Successful managers across functional areas, whether finance, marketing, operations, human resources, or information systems, need to be able to understand and utilize business analytics to manage and lead effectively.

Business Analytics draws upon a portfolio of methods and tools including statistics, forecasting, experimental design, data mining and modeling to turn data into information and insights. The business analytics field includes descriptive, predictive, and prescriptive analytics. Descriptive analytics help organizations describe what has happened in their operating environment and include gathering, organizing, tabulating, and communicating historical information( e.g., how many online subscribers do we have?). Predictive analytics helps organizations understand what to do by uncovering relationships and associations in the available data and uses techniques such as probability and forecasting to reveal the likelihood of outcomes. For example, the number of online subscribers increases when we have banner advertising on search sites. Prescriptive analytics is focused on understanding the causal effects that can be discerned from data sets and strives to predict what will happen, given a particular course of action. For example, if we increase our banner advertising and provide one-click subscriptions, how will the number of subscribers change?

The Business Analytics concentration builds upon the Carroll School of Management core. The concentration is designed to align with a variety of functional disciplines making Business Analytics an excellent complement to other concentrations including Accounting, Finance, Marketing or Management and Organization.

Objectives of the Undergraduate Co-Concentration in Business Analytics

The objectives of the undergraduate co-concentration are to develop managers who:

• Possess a broad and deep understanding of theories and concepts in business analytics
• Are adept at data management and analysis
• Understand and utilize quantitative techniques for historical analysis, predictive analysis, modeling, and simulation
• Are capable of applying analytical skills and knowledge to address management problems across disciplines and industries
  

Careers in Business Analytics

Rather than simply answering questions about what, how, when, and where things have happened, today鈥檚 business analysts are able to push the use of data further, finding out why things are happening and what will happen if identified trends continue as well as model how an organization can use this information to optimize outcomes. Careers that utilize the skills and knowledge of business analytics continue to emerge and grow in all fields and business disciplines. Students with this concentration may pursue careers in consulting, financial services, healthcare services, accountancy, technology management, government, manufacturing and not-for-profit organizations. The demand for managers with these skills is strong and will increase as firms continue to recognize that they compete not only with new products and services, but also with a high degree of competence in managing their data, information, and business intelligence.

Business Analytics Co-Concentration Requirements

Business Analytics Concentration: Class of 2026

The following courses are required for students concentrating in Business Analytics who belong to the class of 2026:

• BZAN3385 Applied Statistical Modeling

Select two additional courses, excluding any courses taken from above list:

• BZAN3350 Data Management for Analytics and Applications
• BZAN6604 Management Science
• BZAN3307 Machine Learning and Artificial Intelligence

Select two additional courses, excluding any courses taken from above list:

• BZAN2165 IOS/Swift Programming
• BZAN2175 Physical Computing
• BZAN3310 Sports Analytics
• BZAN4258 Systems Analysis and Design
• BZAN6625 Geographic Information Systems
• BZAN6645 Data Visualization
• BZAN6655 Introduction to Blockchain and its Business Applications
• ACCT6640 Dive, Dissect, and Decide with Big Business Applications
• MFIN2270 Data Analytics in Finance (Prerequisite: MFIN1151)
• MKTG2153 Customer Research and Marketing Decisions

Business Analytics Concentration Requirements: Class of 2027 and Beyond

The following courses are required for students concentrating in Business Analytics who belong to the class of 2027 and beyond:

• BZAN3307 Machine Learning & AI
• BZAN3385 Applied Statistical Modeling

Students must take two electives; any BZAN class can count as an elective. Electives are grouped into three areas of focus, and students can take both electives within one area of focus or can take classes from multiple areas.

The following BZAN elective options are listed below by area of focus, but in any semester, there may be additional BZAN courses listed in EagleApps that will also count as an elective for the concentration.

Courses can be taken in any order; required courses do not have to be taken before electives.

Data Analytics Focus

• BZAN3310 Sports Analytics
• BZAN3350 Data Management for Analytics and Applications
• BZAN3445 Data Visualization

Operations Focus

• BZAN2255 Managing Projects
• BZAN3375 Operations Strategy and Consulting
• BZAN6604 Management Science
• BZAN6632 Supply Chain Management

Information Systems Focus聽

• BZAN2165 Intro to Programming using Swift iOS App Development聽
• BZAN2175 Physical Computing - Interactive Art, Robotics and Tech for Good聽
• BZAN4258 Systems Analysis and Design
• BZAN6641 Cybersecurity
• BZAN6655 Introduction to Blockchain and its Business Applications

Concentration in Operations Management

Please Note:聽The Operations Management Concentration will no longer be offered after the class of 2028.聽

Operations Management is a broad and multi-dimensional business area. Highly integrative, Operations Management determines how an organization executes its mission and goals. Operations Management is both an art and a science, tying together quantitative analytical skills with cognitive problem-solving.

The Operations Management concentration provides students with knowledge of current issues in the Operations Management discipline. Intense competition in fast-paced global environments makes competencies in this field critical in both service and goods-producing organizations. This concentration is applicable in many industries and organizations, combining knowledge in business analytics, process design and analysis methods, project management, and operations management issues. The curriculum recognizes environmental, ethical, and social issues. The pedagogy entails lectures and discussions, case studies, field studies, and analytical modeling.

The Operations Management concentration builds upon the Carroll School of Management core, particularly complementing courses in statistics, organizational management, and economics. Our courses emphasize analysis and decision-making and are explicitly designed to deliver the skills and knowledge required to successfully manage people, processes, and systems in today's competitive environment.

The concentration is designed to intersect with other functional disciplines making Operations Management an excellent complement to other concentrations including Accounting, Business Analytics, Finance, Marketing, Information Systems, or Management and Leadership.

Objectives of the Undergraduate Concentration in Operations Management

The objectives of the undergraduate concentration are to develop managers who:

• Possess a broad and deep understanding of theories and concepts in Operations Management
• Are capable of applying skills and knowledge to address management problems.
• Understand and utilize quantitative and qualitative analysis in decision making.
• Appreciate the role of operations in an organization and the interrelationships among functional areas.

Careers in Operations Management

Operations managers manage both processes and people, with a highly integrative career path tying together analytical decision-making with strategic perspectives and the needs of employees and other stakeholders. Our graduates have successfully attained positions in process management and analysis in major companies such as Accenture, Boston Beer, Deloitte, EY, Fidelity, General Electric, Goldman Sachs, IBM, JPMorgan Chase, and UBS. Students with this concentration may pursue careers in consulting, financial services, healthcare services, retail, transportation, technology, government, manufacturing, and not-for-profit organizations. Students with an operations management concentration are typically hired into positions such as Operations Analyst, Project Team Member, Supply Chain Analyst, Consultant, Process Designer, and Management Trainee, as well as positions on the corporate planning staff.

The demand for managers with these skills is strong and will increase as firms continue to recognize that they compete not only with new products, good marketing, and skillful finance but also with a high degree of competence in managing their operations. Salaries for majors in Operations are and will likely remain competitive with all other concentrations in management.

Operations Management Concentration Requirements: Class of 2026

The following two courses are required for the concentration who belong to the class of 2026:

• BZAN3375 Operations Strategy and Consulting
• BZAN6604 Management Science

Also, take two of the following:

• BZAN2255 Managing Projects聽
• BZAN3307 Machine Learning & AI
• BZAN3385 Applied Statistical Modeling
• BZAN6632 Supply Chain Management
• BZAN3310 Sports Analytics
• BZAN6604 Management Science

Operations Management Concentration Requirements: Class of 2027 and 2028

The following courses are required for students concentrating in Operations Management who belong to the class of 2027 and 2028:

• BZAN3375 Operations Strategy and Consulting
• BZAN6604 Management Science

Also, take two of the following:

• BZAN2255 Managing Projects聽
• BZAN3307 Machine Learning & AI
• BZAN3385 Applied Statistical Modeling
• BZAN6632 Supply Chain Management

Concentration in Information Systems

Please Note:聽The Information Systems Concentration will no longer be offered after the class of 2028.聽

Our Information Systems Concentration provides undergraduate students with the knowledge and skills required to plan, develop, and deploy technology-based business solutions鈥攂oth within organizations and society at large.

Information Systems Concentration Requirements: Class of 2026

The following two courses are required for the concentration who belong to the class of 2026:

• BZAN3350 Data Management for Analytics and Applications*
• BZAN4258 Systems Analysis and Design

Select two additional courses, excluding any courses taken from above list:

• BZAN3307 Machine Learning & AI
• BZAN2165 Intro to Programming using Swift for iOS App Development
• BZAN2175 Physical Computing - Interactive Art, Robotics, and Tech for Good聽
• BZAN3445 Data Visualization
• BZAN6655 Introduction to Blockchain and its Business Applications
• MFIN6650 FinTech and Cryptocurrencies
• MGMT3315 Managing Digital Innovation

Information Systems Concentration Requirements: Class of 2027 and 2028

The following courses are required for students concentrating in Information Systems who belong to the class of 2027 and 2028:

• BZAN3350 Data Management for Analytics and Applications
• BZAN4258 Systems Analysis and Design

Select two additional courses, excluding any courses taken from above list:

• BZAN3307 Machine Learning & AI
• BZAN2165 Intro to Programming using Swift for iOS App Development
• BZAN2175 Physical Computing - Interactive Art, Robotics, and Tech for Good聽
• BZAN3445 Data Visualization
• BZAN6655 Introduction to Blockchain and its Business Applications

Study Abroad

Although there are no prerequisites needed to qualify for study abroad, the usual course prerequisites still apply. There is no limit to how many courses taken abroad will be allowed for major credit. If the courses are judged equivalent and if the proposed courses constitute a reasonable selection, major or elective credit will be given.

All students wishing to study abroad must first meet with an advisor from the Office of International Programs (OIP). If accepted into the study abroad program and approved by the Undergraduate Dean's Office, the student should then see Jiri Chod, Department Chair, for course approvals before going abroad. When students wish to have a course considered, they should e-mail or bring a copy of the syllabus and course description for approval.